The Best Full Coverage Foundation

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Thanks to the foundation, the problem of skin defects, blemishes, imperfections or other discolorations can, at last, be made to disappear, at least for a certain period of time. Because of the foundation, many women can live normally, go out with friends, date that special someone, and celebrate special occasions without feeling embarrassed about their skin conditions. Presently, foundations are available in a wide variety of brands, choosing one could even become a daunting task.

The most important things to consider when deciding on which product to choose from are your skin type and tone. Based on these, choose one that will best hide your flaws and all the while, still looking natural. Full-coverage foundations are perhaps the hardest makeup brands to get hold of that could offer you perfect results.

Many women give a lot of importance to coverage rather than texture or finish. This could lead to devastating results as the final product may be able to conceal everything that needs to be concealed but the person’s face would end up looking like a cakey, dried out mask. To be able to assist those who need information on the best types of full-coverage foundations, here is a listing of excellent, full-coverage foundations. This will help you get that desired look without feeling conscious about it.

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  • Dermablend Cover Creme Full Coverage Foundation Makeup
  • Our rating
    ★ ★ ★ ★ ★
  • Provides a natural finish that looks flawless and not cakey.
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  • Vichy Dermafinish Full Coverage Foundation Makeup
  • Our rating
    ★ ★ ★ ★
  • Contains titanium dioxide and lasts for up to 16 hours.
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  • Maybelline SuperStay Full Coverage Foundation
  • Our rating
    ★ ★ ★ ★
  • Enhances, camouflages, and evens out the skin.
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  • Shimarz Full Coverage Liquid Mineral Matte Foundation
  • Our rating
    ★ ★ ★ ★
  • NO RISK CORRECT SHADE GUARANTEE

Dermablend Cover Creme Full Coverage Foundation

This is the best full coverage foundation which comes with SPF 30. It’s specially formulated to suit different skin types even for those who have sensitive skin. It can also help provide you with hydration for the whole day. It contains a high concentration of pigments which are high-performance. The foundation has a creamy texture which doesn’t leave the skin looking like a mask or cakey.

The Dermablend Cover Creme Full Coverage Foundation will provide you with a flawless and natural-looking finish. It glides on easily an evenly to leave your skin feeling smooth, soft, and fresh. It’s a versatile foundation formula which you can also use as a cream contour and a cream concealer. It provides maximum coverage so you can use it to conceal imperfections, blemishes, and more.

This foundation will last for up to 16 hours and it’s resistant to smudging and transfer especially when used with the setting powder from the same brand. It’s dermatologist and allergy-tested, non-comedogenic, and free of fragrances. Finally, it even comes with a broad-spectrum mineral sunscreen with SPF 30.

Pros

  • A bestselling product with mineral sunscreen and SPF 30.
  • Provides a natural finish that looks flawless and not cakey.
  • Non-comedogenic and suitable for those with sensitive skin.

Cons

  • Not suitable for those with oily skin.
  • Has a fairly thick texture.

Vichy Dermafinish Full Coverage Foundation

This full coverage foundation is perfect for those with acne scars, pigmentation or redness. It’s an effective product that’s comfortable to use on the skin too. It’s a corrective foundation with a fluid liquid texture that’s also blendable, smooth, and oil-free. It glides on the skin smoothly and evenly for easy application.

The Vichy Dermafinish Full Coverage Foundation is lightweight and will give you a flawless and natural look. It will provide you with maximum coverage without making the skin dry or be looking cakey. The foundation’s formula even contains Vichy’s unique Thermal Spa Water which will help fortify and hydrate your skin.

The full-coverage foundation also comes with SPF 30. It’s a long-lasting product which you’ll definitely enjoy if you want to have the natural look even while wearing makeup. It will last for up to 16 hours and provide you with protection from UVA and UVB rays.

Pros

  • A full-coverage foundation which provides a flawless finish and SPF 30.
  • Contains titanium dioxide and lasts for up to 16 hours.
  • Doesn’t cause dryness or leave the skin looking cakey.

Cons

  • Some customers say it has an odd smell.
  • Has a fairly thick texture.

Maybelline Super Stay Full Coverage Foundation

With this product, you can be your own professional makeup artist. This full coverage foundation lasts for up to 24 hours. The Maybelline Super Stay Full Coverage Foundation contains saturated color pigments which will provide you with a superior transforming effect when you use this product. It’s a high-impact, lightweight foundation which glides on the skin easily for a flawless finish. It’s oil-free and non-comedogenic too.

Pros

  • A full-coverage foundation which provides a seamless finish.
  • Enhances, camouflages, and evens out the skin.
  • Helps minimize the appearance of blemishes and imperfections.

Cons

  • Not suitable for dry skin.
  • May cause allergic reactions in some people.

Shimarz Full Coverage Liquid Mineral Matte Foundation

This product is another great one as it’s available in different shades to suit any skin tone. It’s an all-natural foundation which is gluten-free, organic, and non-GMO too. The Shimarz Full Coverage Liquid Mineral Matte Foundation which will make your skin renewed. It has anti-aging and skin-healing benefits as well as nourishing ingredients.

Pros

  • Comes with a money back guarantee for 30 days and a correct shade guarantee too.
  • An all-natural foundation which is available in different shades.
  • Has anti-aging benefits and promotes skin healing.

Cons

  • Has a fairly oily texture.
  • It’s also quite heavy.

L’Oréal Paris Infallible Total Cover Foundation

Here’s another full coverage foundation which lasts for up to 24 hours. It’s lightweight and will give you a natural finish. The L’Oréal Paris Infallible Total Cover Foundation blends well and will be able to cover blemishes, dark spots, and more for a flawless look. It’s specially formulated with high-load pigments and it glides on easily. You can use it to create a perfect canvas for easier makeup application.

Pros

  • A full-coverage foundation which hides blemishes and imperfections.
  • Provides up to 24 hours of coverage.
  • Has a lightweight feel and a natural-looking finish.

Cons

  • Isn’t suitable for those with darker skin.
  • It’s quite oily.

Jolie Creme Foundation Stick Full Coverage

This water-resistant foundation comes in stick form making it easy to use. It has a creamy, rich finish along with a buildable coverage. You can use the Jolie Creme Foundation Stick Full Coverage to make your skin tone even and hide any imperfections. It glides on easily and it will also help protect your skin from UV damage. This foundation is hypoallergenic making it suitable for different skin types.

Pros

  • The hypoallergenic foundation that’s suitable for all skin types.
  • Easy to apply and provides a creamy finish.
  • Helps correct uneven skin, blemishes, and hyper-pigmentation.

Cons

  • It’s quite cakey.
  • May cause dryness.

Tarte Cosmetics Amazonian Clay 12-Hour Full Coverage Foundation

This is an oil-free liquid foundation which lasts for up to 12 hours. It contains vitamin A which helps retain moisture and protect the skin against free radical damage. The Tarte Cosmetics Amazonian Clay 12-Hour Full Coverage Foundation also contains vitamin E which is a natural preservative. This component also acts as an antioxidant and an anti-inflammatory emollient.

Pros

  • Soothes and softens the skin while protecting against damages caused by free radicals.
  • An oil-free foundation which lasts for up to 12 hours.
  • Available in different shades to suit different tones and undertones of the skin.

Cons

  • May cause breakouts in some customers.
  • Tends to clog the pores.

Divine Skin & Cosmetics – FULL COVERAGE, Ultra Moisturizing Luminous Foundation

This lightweight and luminous foundation will melt into your skin effortlessly. It helps diffuse light to minimize the appearance of blemishes and imperfections to give you a flawless complexion. The Divine Skin & Cosmetics – FULL COVERAGE, Ultra Moisturizing Luminous Foundation is a liquid foundation which will give you a silky finish. It will provide undetectable coverage and it’s hypoallergenic, oil-free, and paraben-free too.

Pros

  • A lightweight foundation which provides a luminous, natural finish.
  • Neutralizes dullness and redness of the skin.
  • Hypoallergenic and free of oils and parabens.

Cons

  • Doesn’t set too well.
  • It smudges easily.

LAST & FOUND[ATION] 24+ Hour Flawless Full Coverage Liquid Foundation

With this full coverage foundation, you can transform your skin and create the ideal canvas for your makeup application. It’s a waterproof, long-wear foundation which will last for up to 24 hours. The LAST & FOUND[ATION] 24+ Hour Flawless Full Coverage Liquid Foundation is lightweight and ultra-comfortable. It’s flexible too which means that your skin will stay nourished and fresh all day. This foundation will give you a naturally glowing look night or day!

Pros

  • A lightweight foundation with a waterproof formulation.
  • Provides a fresh, nourishing base for makeup.
  • It’s comfortable and flexible on the skin.

Cons

  • Doesn’t conceal wrinkles.
  • It gets smudged easily.

NYX Professional Makeup Invincible Fullest Coverage Foundation

If you have anything to hide, you can use this full coverage foundation. The NYX Professional Makeup Invincible Fullest Coverage Foundation provides exceptional, long-lasting coverage. It has a high pigment load and it will give you a natural-looking, matte finish. The foundation is so good at covering things up that you can use it to hide tattoos, skin discolorations, and more. It’s lightweight, comfortable, and will give you an even skin tone.

Pros

  • Covers discolorations and makes the skin look even.
  • A lightweight foundation that’s comfortable to wear too.
  • Long-lasting and provides a natural finish.

Cons

  • It’s fairly oily.
  • It’s quite watery.

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  • Dermablend Cover Creme Full Coverage Foundation Makeup
  • Our rating
    ★ ★ ★ ★ ★
  • Provides a natural finish that looks flawless and not cakey.
61UsR2MdJpL._SX522_
  • Vichy Dermafinish Full Coverage Foundation Makeup
  • Our rating
    ★ ★ ★ ★
  • Contains titanium dioxide and lasts for up to 16 hours.
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  • Maybelline SuperStay Full Coverage Foundation
  • Our rating
    ★ ★ ★ ★
  • Enhances, camouflages, and evens out the skin.
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  • Shimarz Full Coverage Liquid Mineral Matte Foundation
  • Our rating
    ★ ★ ★ ★
  • NO RISK CORRECT SHADE GUARANTEE
 

What Are The Benefits Of Full Coverage Foundation 

Foundations were initially created to hide skin flaws to improve appearance. These flaws can include acne and scars. They can also hide wrinkles, blemishes, and fine lines. But today’s foundations can a lot more.

In the past, foundations were designed mainly to camouflage facial skin flaws. Today’s foundations can actually also serve to protect the skin from the sun, pollution, and in balancing dry or oily skin. Foundations now can have dual purposes. First, to make you look good and second, they can offer you some significant anti-aging advantages.

Everybody who lives in urban areas is always exposed to a wide variety of pollutants. Since the face and the hands are usually the victims of this environmental anomaly because they are the body’s most exposed areas, they will naturally need the most protection.

The sources of pollution come in different forms but most are due to cars, factories, and, to some extent, cigarettes. Those living in urban areas are more likely to be affected by pollutants than those who are in the suburbs or in the country. But this also is an uncertainty because winds might still be able to carry a significant amount of pollutants to nearby areas.

If you experience the appearance of irritations or inflammations on your skin which progresses into surface irregularities, fine lines, and wrinkles, then you might be falling victim to the first symptoms of free-radical damage. Another pollutant which we can’t visibly see but is also present in the environment and in the foods, we may eat.

Avoid falling into such predicament. It will be absolutely necessary for you to take proactive steps such as use a good foundation so you can maintain that healthy and youthful look. Taking such steps will also ensure that damage to your skin because of pollutants can be brought to a minimum.

Even if you apply some kind of moisturizer, whether it be a lotion or cream, those exposed skin areas will still get in contact with pollutants. You will be needing much more to protect your skin, something which can serve as a barrier to give you that extra layer of protection against pollutants.

This barrier will be amassing the pollutants you come in contact with during the day. At night, you can wash this barrier off, including the collected dirt. But there is some good news in all this because this so-called barrier is already here. It is easy to apply and does not cost much. We call it foundation!

Foundations serve as a shield for the skin, protecting it from the sun and pollutants. You would expect that foundations cannot protect your skin from all the external pollutants. It has its limitations. Neither can it protect you from all of the internal pollutants brought about by unhealthy habits. Its barrier function is useless against excessive alcohol drinking, smoking, and devouring unhealthy foods.

The sun, of course, is a source of life. There is no question about that. The foundation can boost the levels of vitamin D in our bodies. But over-exposure to the sun’s rays could also be dangerous and can result in premature aging. Fortunately, foundations have been created that can act as a sunscreen too.

As we’ve stated, applying this would create a barrier that can protect the skin’s surface by reflecting the sun’s rays instead of allowing them to get into your skin where it can cause damage. When you get exposed to the sun’s rays for extended periods of time, it’s recommended that you use an additional sunscreen, aside from the foundation you will be using. This should give you maximum protection against sunlight for long hours.

Nowadays, the skin foundations that are available in stores are made to complement the skin care products you are already using. There are foundations designed for oily skin or dry skin. These can help reduce the oil in the skin and rehydrate the skin as well.

There are also medicated foundations for those with skin problems, like acne and pimples. For those with very oily skin, they can avail of oil-absorbing foundations which soak up any excess oil which can appear on the skin the whole day. Foundations are also available for people who have sensitive or dry skin. When applied, they can prevent the loss of moisture.

Some of these contain humectants and emollients which can add skin moisture by hydrating it, making sure that the skin won’t dry up and won’t wrinkle prematurely. If you’re not sure or perhaps confused on what kind of foundation will suit you best, consult the sales rep in the store counter. They should have some good suggestions of what you may need.

Just the thought of having a foundation that can enhance your looks, together with the benefit of preventing premature aging would already make you agree to use foundations every day. But also consider that although foundations can give you the mentioned benefits, it’s still optional. But looking at the benefits they have to offer, it’s advisable to be using it on a daily basis.

Other facial products can be applied more easily and effectively if the skin is smooth and uniform. Foundations that are evenly applied to the face without irregularities will constitute a good base to work with when other cosmetics are to be applied. Also, you can contour your face to give it a more desired appearance if you apply foundation first.

What Are Full Coverage Foundations 

About a decade ago, people wouldn’t have wanted others to know that they spend their times at home because of some skin issues. But the advent of social media has changed the whole scenario, ushering in a new culture of makeup where people are always picture-ready for any occasions, whether they be group dinners or something more low-key.

These days, being ready for selfies has become a must. Luckily, women can readily access tutorials at the push of a button to learn about applying foundations and even the thickest of makeups to get a natural look. And voila, we have the full coverage foundation. What was once an abomination to young women has become the standard.

Foundations came to be during the 1930s when legendary Hollywood makeup artist Max Factor introduced the Pan-Cake foundation. It coincidentally came out with the introduction of Technicolor films. Many of the actresses and actors of that era refused to appear in colored films because color reflections made them appear bad on camera.

In order to solve this problem, Max factor’s son came up with the Pan-Cake foundation. This was in the form of a solid cake which would then be applied to the skin using a moist sponge. The Pan-Cake has the ability to conceal any blemishes or imperfections and also left a matte finish.

In the 1940s, Pan-cake makeup was introduced in more darker shades than the usual natural hue. In this decade, powder compacts were the vogue and they replaced the loose powders of the 20s and the 30s which were quite messy. A heavier makeup look was introduced in the 50s, along with liquid foundation and set by loose powder. In the 60s, most women were using foundation compacts and have ditched the cream or liquid versions.

For the 70s, the look was a time for softer looks. It was a natural time for sheer foundations which provided lighter coverage. Feminism was on the rise and it definitely had an impact on aesthetics of makeup. The 80s brought about foundations that were heavy and a few shades lighter than the normal skin tone. There was more emphasis on eye makeup, blush, and lipstick.

The 90s brought back minimalism. It focused on the full-coverage matte foundation that looked perfect. Then it was usually combined with wine and brown-toned lip stains which also had matte textures. This was practiced through most of the decade.

For the next two decades, it was generally about natural looks too where you have fresh and dewy skin created by tinted moisturizers and concealers. What came next is the present, the age of social media. Since then and up to now, you have full-coverage foundations available and this will stay for a while longer.

How To Apply Full Coverage Foundation Well 

In order to find the most superior full-coverage foundation, you will need to know what skin type you have. The product you choose should have a texture that’s comfortable and would allow your skin to breathe. This is important as it will maintain a complexion that’s perfectly even for the whole day.

Don’t forget to hydrate the face first before applying the foundation. A primer can then be used before applying the product or blended right into it. Using a primer will fill in and smooth out any flaws which will give you a glowing complexion. Next, apply the foundation. To facilitate the application of the foundation, warm your hands first. Dub a little of the foundation on your cheeks, chin, and forehead then smooth it out, starting the center of the face, moving outward.

Pat the foundation over face gently using your hand to set it. You will get a natural skin tone if you follow these steps. It will work as well for full coverage foundation. Be sure to apply foundation to a well-moisturized skin. If your product does not include SPF, apply a layer of sunscreen under your foundation.

Foundations can be applied in one of three ways. If applied with fingers, press the foundation into your skin rather than the usual rubbing-in. If you are using a sponge, roll the color into your skin to blend. But if you prefer a brush, buff the foundation on, in small circular strokes. Apply the foundation, starting around the nose area. This is where most redness usually occurs. Leave the under-eye area bare and as always, blend well at the jawline.

What Are The Different Types Of Full Coverage Makeup Products 

The words “full-coverage” refer to the makeup’s thickness. When we say thickness, it would be obvious that full-coverage foundation will tend to feel heavier when applied. It’s, however, the best alternative to hide facial blemishes and imperfections and for making the tone of the skin more even.

For those who have skin issues like redness, rosacea or blemishes, using full-coverage foundation would be highly recommended. But also remember that full-coverage makeup isn’t really complete or has total coverage. Typically, full-coverage foundations do have more pigments to cover such skin issues but it will still allow the natural skin tone to show.

There are various types of full-coverage foundations that you can find in the market now. First, there’s full-coverage foundation with SPF. But the SFP feature is not included in all full-coverage products. Read the product’s label or do some internet research when choosing a brand. Remember that SFP plays an important role in preventing the premature aging of the skin. It can also protect you from skin damage which might lead to skin diseases like cancer.

Then there’s creme to powder foundation which is usually applied to cover any red pigmentations on the skin. This can also prevent shine and it finishes without flaws. There are foundations suitable for specific skin types. There are many types of foundations that are formulated to address different skin types. If you are one who wears a heavier foundation, make sure that you have the right skin shade but the right formula for your skin type as well. Skin types can either be sensitive, oily, dry, normal and combination.

What Are The Different Types Of Foundation Aside From Full Coverage Foundation 

Foundation need not be full-coverage all the time because some foundations depend on the coverage you need. For instance, scarred or tattooed skin will need full-cover foundation whereas an even tone skin will require only a light coverage foundation. Coverage refers to the transparency or opacity of the product.

Sheer cover refers to foundations that are the most transparent and contain the least amounts of pigment. They won’t be able to hide discolorations on the skin but can lessen the difference between the discoloration and the rest of your skin. Sheer foundation can be also described as sheer makeup or sheer cover. So, the next time somebody will mention these terms, you’ll know what they’re talking about.

Light cover levels of opacity will be able to conceal unevenness and light blemishes but aren’t opaque enough to hide freckles. Medium cover opacity level is strong enough to cover freckles, blemishes, discolorations, and red marks. Finally, full cover is opaque and is usually used to hide birthmarks, hyperpigmentation, vitiligo, and scars. We also have full coverage makeup used for high-performance applications. This type is also known as camouflage makeup or corrective makeup. 

Here are important factors to keep in mind:

Your Skin Type

If your skin is dry, then the foundation you will be needing is one with hydrating properties. If you want a dewy appearance, choose cream foundations. If you favor matte finish, look for foundations that go on wet but when dry, will give you a velvety texture. Don’t use powder foundations as they will only worsen skin that is dry and flaky.

If your skin is oily, what you will be needing is a foundation which is the exact opposite of dry skin. You should start with a powder foundation. Or if you want to increase coverage, try using solid foundations, such as stick foundations. Don’t use products which promise to provide glow and shine.

If your skin is combination or normal, then you can opt for a liquid foundation and this is the most versatile type. This is easy to apply and goes on dewy.

If your skin is older, you should use lightweight foundations so it won’t sink into those fine lines and wrinkles. Such foundation will also keep the skin looking moisturized and soft.  Choose a foundation that’s water-based or in mousse-form. For the latter, those with air-whipped formulas will keep the coverage light. There are a lot of anti-aging foundations available but when choosing, read the product’s labels. Opt for those that fight against discoloration or those that help pump up the skin.

Shade Of The Full Coverage Foundation

Choosing a foundation to match some parts of your body may require some sort of trial and error method. For instance, the skin on your forearm is usually darker than that of your face. To determine what shade is right, apply potential shades to your chest first. It doesn’t have to be an exact match.

Close enough is good enough because the color will shift through the course of the day. Foundations will oxidize will wear and will naturally get darker because of the mixture of oils and elements on your face.

You can also test for the right shades using your face. Find one spot towards the center of your face and blend the foundation out, towards your hairline. Match the sides of your cheeks and down the middle of your neck. In case your neck is lighter than your face and you don’t want it to be so, then choose a shade that is lighter than your face. If the complexion is still not light enough, warm up your face with bronzer. Whatever else method you choose to get things right, it’s important and advised, to do testing in natural lighting.

Don’t go against your skin’s natural undertones if you want to color-correct. For complexions that are warm, use a shade with yellow undertones. If the complexion is on the cool side, the best choice is a foundation with pink undertones. If you want to play it safe, use a neutral or warm shade. These shades are much easier to match with different skin tones and shades.

Finally, as an addendum, you cannot stick to just one foundation for the whole year. The skin tends to warm up in the spring and summer seasons because of exposure to direct sunlight and because of active outdoor activities. Despite wearing sunblock, our tone will still warm up.

Formula Of The Full Coverage Foundation

Foundations available are of a huge variety of formulations but choosing the right foundation will always be based on your own skin type. Liquid foundations will usually work for most of the skin types but you should be certain that you select the appropriate type depending on your skin needs. Dry skin will need a moisturizing or hydrating liquid foundation. Oily skin requires a mattifying liquid that’s oil-free.

Cream foundations are recommended for dry skin because of its creamy texture which can help with skin hydration. Pressed powder foundations are recommended for those with oily skin types because it absorbs the excess shine. Loose mineral powder foundations will generally work for various skin types, especially acne-prone and sensitive skin because the foundation does not contain that much artificial dyes and fillers which are usually found in traditional foundations.

Texture Of The Full Coverage Foundation

You should also consider the texture of the foundation you will be using, especially with regards to your own skin type. At this point, you should already be familiar with your skin type so it’s time to consider the texture.

Oily skins types will need something with a lighter texture such as a mousse or fluid which will help mattify the skin and lessen the presence of oil and open pores. However, if your intent is to hide wrinkles, don’t use mattifying foundations because they will crease in lines. Use, instead, a light-diffusing liquid makeup. This will help lessen the appearance of wrinkles.

Dry skin types should use liquid foundations because they help in skin hydration at the same time, add to the skin’s luminosity. For combination skin types, foundations used needs to be smart and can adapt to the needs of the skin. These can include: preventing shine without drying-out the cheeks.

Finish Of The Full Coverage Foundation

What could make a huge difference on how flattering and natural your face would look will depend upon your foundation’s finish? For those who have oily type skin, a matte foundation which won’t add any more shine to your face is highly recommended.

For those with dry and dull skin, choose a foundation which has a dewy or luminous finish because it will brighten the skin and will give it that luminous, healthy glow. For those who prefer the natural look, a semi-matte foundation will do them wonders because it has just the right amount of sheen to make it look like your natural skin.

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  • Dermablend Cover Creme Full Coverage Foundation Makeup
  • Our rating
    ★ ★ ★ ★ ★
  • Provides a natural finish that looks flawless and not cakey.
61UsR2MdJpL._SX522_
  • Vichy Dermafinish Full Coverage Foundation Makeup
  • Our rating
    ★ ★ ★ ★
  • Contains titanium dioxide and lasts for up to 16 hours.
61UsR2MdJpL._SX522_
  • Maybelline SuperStay Full Coverage Foundation
  • Our rating
    ★ ★ ★ ★
  • Enhances, camouflages, and evens out the skin.
61UsR2MdJpL._SX522_
  • Shimarz Full Coverage Liquid Mineral Matte Foundation
  • Our rating
    ★ ★ ★ ★
  • NO RISK CORRECT SHADE GUARANTEE

Conclusion

Foundation is one of the most innovative creations that has helped women (and maybe men) hide the imperfections on their faces. Initially, the purpose of foundations was for concealment. But because of the advance and competition in cosmetic technology, foundations now have more than the usual purpose.

They have now beneficial properties like hydrating the skin, being an anti-aging agent, and more. Choosing the right foundation will depend upon many factors, more important of which is the person’s skin type and this can be easily determined by the sales reps in makeup stores. After you know your skin type, the next step is to choose the right foundation and your options can fill up a whole aisle in your friendly department store.

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