Every 40 seconds, one American has a heart attack – and nearly 1 in 4 people who have had a heart attack will have another one. This is why “Hidden Risk” has launched a campaign to help everyone understand the hidden risk factors for a heart attack and all the things they can do to help prevent a cardiovascular event.
The campaign kicked off with an event in downtown Manhattan where artist Alexa Meade painted three different heart attack survivors “hidden” into life-size murals to symbolize those hidden risks and represent each survivor’s personal story of survival. More than 400,000 people witnessed this day-long, live installation.While not everyone could be at the event, they can have the Hidden Risk experience. By going to YourHiddenRisk.com they can learn more about their risk factors for a heart attack and see what they would look like “hidden” in an Alexa Meade painting. On the website they can launch an augmented reality experience that creates a selfie for posting on Facebook or Instagram. For every selfie shared with #YourHiddenRisk, Bayer®Aspirin will donate $1.00 to Mended Hearts or WomenHeart* up to $50,000**.
WomenHeart: The National Coalition for Women with Heart Disease
Donation amount will be evenly distributed amongst Mended Hearts and WomenHeart; purchase is not required.
Benjamin EJ, Muntner P, Alonso A, et al. on behalf of the American Heart Association Council on Epidemiology and Prevention Statistics Committee and Stroke Statistics Subcommittee. Heart Disease and Stroke Statistics—2019 Update: A Report From the American Heart Association. Circulation. 2019;139:e56–e528.
Survivors like Yesenia, whose story is featured on YourHiddenRisk.com, are representative of so many women whose heart attack symptoms have presented differently than they typically do in men.